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- 2nd December 2023
- Location: California
U.S.A. – California – Innovative Food start ups
The U.S.A. has been a breeding ground for food scandals, people fighting huge corporations for safe food labelling and brainwashing food ads and commercials, often aimed at children.
On the plus side, we were able to find positive examples of organic farmers that take deep pride in fighting the broken system, in following ecological principles, rich in biodiversity where they carefully monitor and study the soil. They are also involved in Community Supported Agriculture as people look for healthier alternatives. At Eatwell Farms, they also have an Instagram, Facebook and Twitter following so they can connect to people and show them where their food comes from.
I also visited a University in Santa Cruz where young people are studying organic farming as a new generation gets their hands dirty in finding alternative solutions.
California also offered examples of how technology and online platforms can connect farmers and consumers. Good Eggs calls itself a ‘farmers market meets online grocery.’ and is a food startup thriving in California.
Their mission and philosophy is to mend the broken food system by joining organic farmers to conscious consumers. They support local farmers and communities where people want healthy and nutritious food but are also principle driven.
Good Eggs is empowering consumers who are demanding to know what they are eating and where it comes from. This enables them to also make more holistic choices based on factors such as fair pay, animal welfare and environmental protection.
A typical customer at Good Eggs and other progressive shopping platforms such as ‘Farmigo’ recognise a growing defiance of a food system that is clearly failing. All the food that they supply is unprocessed, non GMO and comes from a trusted source. Their sites put faces to local farmers, their staff and their customers. This is a system built on transparency and openness.
The rising movement against large scale supermarkets and big ag is a reminder that people are prepared to take things into their own hands. As ‘Farmigo’ puts it simply; ‘Ditch the Supermarket. Buy the best food ever from local farmers and producers you’ll love.’
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